Discussing H-1B on Twitter and YouTube: A Year in the Analytics

Discussing H-1B on Twitter and YouTube: a year in the analytics

A year of posting H-1B/guest-worker-visa reform content on X and YouTube felt like it stopped landing sometime in early 2026. Rather than guess why, this pulls the platforms’ own analytics — account and video-level exports from X, and full lifetime YouTube Studio data — to see what actually happened. Kept here as a reference to check back against as the next round of posting (including bringing back “jobs direct”) gets underway.

X reach per post, Aug 2025 vs. Jul 2026
8.0K → 1.7K
Impressions per post, at nearly identical posting volume (452 vs. 454 posts/month).
YouTube lifetime (since May 2022)
25,845 views · 301 subs
227 videos published. Growth concentrated almost entirely in Nov 2025–Feb 2026.
Best subscriber-converting video
51 of 301 subs
One video, “jobs direct,” drove 17% of the channel’s entire lifetime subscriber count.
X (Twitter) reach per post, by month

Impressions per post, not just total impressions — so this isn’t a story about posting less. August 2025 and July 2026 both ran almost exactly 450 posts for the month; reach per post fell roughly 5x anyway. The biggest single-day spikes (300–460K impressions) landed on days tracking real national H-1B news moments — the fee/lottery reform fights in September 2025 and January 2026 in particular — which is a “riding the news cycle” signature more than a steady baseline getting throttled. The renewed dip from February through May 2026 coincides with running for U.S. Senate and a stretch spent upgrading recording equipment rather than posting — both of which pulled time away from the account directly, separate from anything the platform’s algorithm was doing.

0K2K4K6K8K8.0KAug7.1KSep5.5KOct3.5KNov1.9KDec5.0KJan2.7KFeb1.8KMar1.2KApr1.4KMay2.4KJun1.7KJul
Impressions per post (thousands), Aug 2025 – Jul 2026
X-native video views, by month

X tracks video separately from overall post impressions. The pattern is the same shape, but the mechanism is clearer here: 19 of the year’s 30 X-native videos were posted in December 2025 alone, then posting nearly stopped (1 in May, 2 in June, 4 in July). The two best individual clips — 10,539 and 5,098 views — are an 11-second and a 17-second clip posted the same day, Jan 25, 2026, which is real proof that short vertical clips are the one format that has reliably outperformed everything else tried on the account. This is a supply problem more than a reach problem: the format works when used, it just wasn’t kept up.

0K10K20K30K40K50K8.7KAug52.6KSep32.3KOct28.4KNov41.2KDec15.9KJan1.7KFeb4.0KMar49Apr412May1.0KJun2.2KJul
X-native video views (thousands), Aug 2025 – Jul 2026
Plan: resurrect “jobs direct” in the next few days — it’s the single best subscriber-converting piece of content across either platform (see below), and reviving it deliberately, rather than letting it sit, is the highest-leverage next move available.
YouTube: where views actually come from

Lifetime totals since the channel started May 12, 2022: 25,845 views, 448 watch hours, 301 subscribers, across 227 videos. Nearly all of that growth landed in the same Nov 2025–Feb 2026 window as the X surge — the same campaign-driven pattern showing up independently on a second platform. The traffic-source breakdown below is the more useful finding: YouTube’s own recommendation system (“Browse features,” the home feed) is the second-largest source at 34.6% of all views, run at a healthy 5.1% click-through rate — the algorithm is actively distributing this content, not burying it. “External” (39.1%, the largest single source) is traffic from links shared elsewhere — meaning reach still depends heavily on personally driving people there. The one genuine weak point: “Suggested videos” gets shown 25,089 times but converts at only 0.9% click-through, the lowest of any source — the algorithm is offering the exposure, the thumbnail/title isn’t winning the click in that context.

External (links you share)10,109 (39.1%)Browse features (home feed)8,954 (34.6%)Channel pages1,914 (7.4%)Direct or unknown1,809 (7.0%)Shorts feed1,128 (4.4%)YouTube search971 (3.8%)Other YouTube features348 (1.4%)Suggested videos334 (1.3%)Notifications160 (0.6%)Playlists115 (0.4%)
YouTube: top 10 videos by lifetime views

Four things stand out. “jobs direct” (#2) drove 51 of the channel’s 301 total subscribers — 17% of every subscriber the channel has ever had, from one video, despite a mediocre 2.2% click-through rate; whatever is converting viewers there is worth understanding and repeating on purpose. “346,000 Texas Kids” (#6) has the best retention by far at 70% average view completion on a 20-second clip — a hook that holds people to the end. “How to use the state map…” (#1) has the best click-through rate at 9.0%, double the channel average. And “Between Foreign Workers and American Workers” (#10) shows the opposite problem: 457 views but only 5.4% retention — people click and leave almost immediately, the clearest example on the channel of a title/thumbnail overpromising what the video delivers in its first few seconds.

# Title Published Views Watch hrs Subs gained Avg view % Impressions CTR
1 How to use the state map to find employers who hire H-1B’s in any state Jan 8, 2026 2,372 66.4 5 24.9% 16,749 9.0%
2 jobs direct Aug 17, 2025 2,321 28.2 51 21.5% 835 2.2%
3 Ken Paxton says he’s tough on immigration and putting Americans first Feb 26, 2026 1,634 7.3 2 32.0% 628 4.0%
4 If you want jobs in Texas & America, please share with everybody including those not on social media Feb 3, 2026 1,553 14.0 2 51.7% 2,590 3.5%
5 H-1B History Files, Jobs and Sharia Law in Houston TX Jun 26, 2026 1,382 12.0 8 47.4% 23,735 4.4%
6 346,000 Texas Kids. Where are their jobs? Nov 15, 2025 957 5.4 3 70.0% 14,290 5.3%
7 Amazing how our population growth has been decreasing since we started sending our jobs overseas Dec 7, 2025 646 8.6 0 21.6% 8,202 5.8%
8 Lets talk about the United States Navy Mar 1, 2026 591 10.9%
9 How can I survive on social security of $1,380 per month? Dec 1, 2025 475 25.6%
10 Between Foreign Workers and American Workers, who gets the jobs? May 29, 2026 457 5.4%
What this actually means

Reach on both platforms tracks two things more than anything else: how much time was personally spent posting, and whether H-1B happened to be a national story that week. Neither platform’s data supports “the algorithm is hiding this” as the main explanation — YouTube’s own recommendation system is actively distributing this content at a solid click-through rate, and X’s biggest spikes line up with real news moments, not a stable audience getting cut off. What the data does show clearly: short video is the highest-leverage format on both platforms, a small number of specific videos already prove a winning formula (hook, thumbnail, subject) exists, and the 1,000-subscriber threshold that’s felt so far away is much more a function of posting consistency than of any ceiling being imposed from outside. That’s a more encouraging problem to have — it’s one a steady posting cadence can actually solve.

Data: X (Twitter) account and video analytics exports, Jul 31, 2025 – Jul 30, 2026 · YouTube Studio channel analytics, lifetime (since May 12, 2022), pulled Jul 30, 2026.